This scribbling is based on blog on forbes.com by Carmine Gallo. I have just taken the main points of the article.
1) Do what you love.
2) Put a dent in the universe : Two people can see the exactly the same thing, but perceive it differently based on their vision.
3) Kick start your brain : Creativity is connecting things. Connecting things means seeking inspiration from other industries.
4) Sell dreams, not products : Some people think you've got to be crazy to buy a Mac, but in that craziness we see genius.
5) Say no to 1,000 Things: In Apple's world, Innovation means eliminating the unnecessary so that the necessary may speak.
6) Create insanely great experiences : Apple is not in the business of moving boxes; they are in the business to enriching lives.
7) Master the message : You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter.
Innovation is attainable by anyone at any organization, regardless of title or position.
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