The world is shaking more with economical woes than earthquakes. Everyone is in shock about what might happen to them. Am I going to breathe in peace? Can I go ahead and buy a house? There are lot of confused and depressed consumer. They are not sure what they want and when and where.
Ten years ago, one of the best seller in this situation would be a counseling books or a session in person. There are many things that I still believe sells in this market condition. Safety and Security sells. Are you open to get bruised or would like to prevent it. Any company that provides innovative approach to secure the mind of a person is sold. Be it a medical insurance, security device at home or safety system in car. I am sure you are not going to buy a less safe automobile to save some dollars.
The big challenging product that can marketed is Technology. There is no shutdown for technology. This doesn't mean that the jobs are recession proof. There are job loss but innovation always steps up. You need a team to convert new concepts to final products. Here you can never believe that you do not have a competition. Technology innovation isn't always about developing a new tablet, re-engineering a software or finding what is in Mars or find a cure. Reverse engineering, Bio-Technological life sciences are areas that can open the wallets. The best example is the revamped automobile industry. Chrysler redesigned their popular models. Toyota had been teased in news, movies for their huge recalls. In reality, They are correcting their faults to build an impressive future.
Movies and Music, Have you observed the movies released in summer of 2011? There are bunch of superheros - Green Lantern, Transformers, X Men, Captain America and so on. Does this mean common people are turning comic pages and looking for superheros to relieve them from their stress? If you say yes to the question. You are sold to the superhero. Comic books, movies, music are simple sources of entertainment for half a century now. We forget our issues and try to relax when you catch humor or plugin white headphone of iPod. (I believe that is why Google introduced Google Music last Wednesday).
Education, This is one commodity that brings lot of confidence to some who directly got burned by economy. Many people who lost jobs decided to take education seriously. Universities are one of the most growing industry now.
Fashion, Fashion world is certainly affected but it still breathes. You know that you have to save but you also want to look good. Even in crying economy, you have social get together, college reunions, romantic dates, theme parties, dance clubs, weddings that you want to be astonishing. Companies makes wardrobe for seasons, sports jerseys, proms, halloween costumes, glass heels to sneakers. No wonder why Victoria Secret displayed 2.5 Million dollar bra two weeks ago at their fashion show.
Food & Drinks, You don't want to cook every day of the year. You need a break from kitchen to relax and get hot sizzling food on the table. Another area where people can't resist to swipe their cards.
Travel and Vacations, Another activity that brings emotional break from routine life. I can see people flying down seeking relief from long family, school, destination weddings.
The list don't end here, I simply wanted to give you an overview. I am going to evaluate what is the hot-seller this Thanksgiving. I am positive the graph of expenditure per family will be high as in 2005-06. That does bring to another question why the uncertainty? Where are the green Washingtons, Lincolns, Benjamins disappearing?
